Legal

Privacy Policy

Last updated: October 2026

This Privacy Policy explains how Any Old Gold collects, uses, and protects your personal information when you use our website or purchase from us. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Any Old Gold ("we", "us", "our") is a UK-based retailer of precious metal acid testing kits. Our website is anyoldgold.co.uk. Our registered address is 7 Lineholt Close, Oakenshaw South, Redditch, B98 7YT. You can contact us at info@anyoldgold.co.uk.

2. What Data We Collect

When you place an order we collect your name, email address, billing and delivery address, and payment details (processed securely by PayPal — we never store card numbers). If you create an account we store your email and a hashed password. We also collect standard server logs (IP address, browser type, pages visited) for security and performance monitoring. Where you have consented, we may also collect anonymised analytics data about how you interact with our website.

3. How We Use Your Data

We use your data to process and fulfil your orders, send order confirmations and dispatch notifications, respond to customer service enquiries, and improve our website. Where you have given consent, we use anonymised analytics data to understand how visitors use our site so we can improve it. We do not sell your personal data to third parties.

4. Legal Basis for Processing

We process your data on the basis of contract performance (to fulfil your order), legitimate interests (fraud prevention, site security), and, where required, your consent. Analytics and tag management tools are only activated after you have given your consent via our cookie banner.

5. Third-Party Services

We use PayPal for payment processing (paypal.com/uk/webapps/mpp/ua/privacy-full) and GoDaddy Commerce for our product catalogue. We also use Google Tag Manager (GTM-PQ5KRLRX) to manage analytics and marketing tags on our website. Google Tag Manager itself does not collect personal data, but the tags it loads — such as Google Analytics — may collect anonymised usage data (pages visited, session duration, device type) when you have consented via our cookie banner. Google's privacy policy is available at policies.google.com/privacy. Each provider has its own privacy policy and is bound by GDPR-compliant data processing agreements.

6. Data Retention

Order records are retained for 7 years to comply with UK tax and accounting obligations. Account data is retained until you request deletion. Server logs are retained for up to 90 days. Analytics data collected via Google Tag Manager is retained in accordance with Google's data retention settings.

7. Your Rights

Under UK GDPR you have the right to access, correct, or delete your personal data; to restrict or object to processing; and to data portability. To exercise any of these rights, email us at info@anyoldgold.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

8. Cookies & Tracking Technologies

We use essential cookies to keep your shopping cart and session active — these are strictly necessary and cannot be declined. With your consent (given via our cookie banner), we also use Google Tag Manager to load analytics tags that collect anonymised data about how visitors use our site, such as pages viewed and session duration. No advertising or remarketing cookies are set without your explicit consent. You can withdraw your consent at any time by clearing your cookies and declining via the cookie banner on your next visit. You can also disable cookies entirely in your browser settings, though this may affect site functionality.

9. Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related queries, write to us at info@anyoldgold.co.uk, call us on 07833 822462, or write to us at 7 Lineholt Close, Oakenshaw South, Redditch, B98 7YT.